MARUG International Marketing Experience
- Activiteitenkalender
- MARUG Marketing Conference
- 6e MARUG lustrum
- Recruitment Days
- MARUG Brand Experience
- MARUG Commercial Break!
- MARUG/Commotie ComMa
- MARUG International Marketing Experience
- MARUG Marketing Class
- MARUG Marketing Research Event
- MARUG Mega Marketing Move
- MARUG Return of the Marketeer
- MARUG SMG: Battle of Marketeers
- Nationale Marketing Scriptie Prijs
- Nationale Marketing Strijd
- MARUG Master Marketing Introduction Day
- Activiteiten voor actieve leden
MARUG International Marketing Experience
The International Marketing Experience is a yearly returning event organized by the Marketing Association of the University of Groningen. The destination for the International Marketing Experience 2010 is Bucharest, Romania. This years theme will be City Marketing. The IME consists of a preparation phase of five weeks and the actual trip abroad. The group will visit several multinationals were the focus will be on marketing and specifically on Citymarketing. Besides these visits there are also some cultural and social activities planned, to get the complete picture of this beautiful city and country. On this page you will find more information on the developments of the IME.
Sponsors
Preparation phase
Mo 15 March
20.30-21.30 Bucharest and Romania By Orest Iftime
Mo 22 March
19.30-21.30 City and place marketing, how did we get there? By Prof. dr. G.J. Ashworth
Place Marketing by G.J. Ashworth for MARUG International Marketing Experience 2010
Mo 12 April
19.30-21.30 Statement communicatie adviesbureau By Ron Overbeek
Mo 19 April
19.30-21.30 NS By Annebe Dalmijn
All these lectures will take place in Room (13) 15 0036 of the Harmonie building
Travel program
We will visit the following companies and organizations:
Activities:
Tuesday 4 May
20.10 Departure Brussels – Charleroi 23.50 Arrival Bucharest – Baneasa
Wednesday 5 May
10.00-12.00 City tour
Thursday 6 May
A day with Students of the University of Bucharest
10.00–12.00 Project Management Class
13.00–15.00 Lunch
15.30–16.30 Visiting Student House
16.30–19.00 Students’ union time
19.00–20.00 Traditional dinner
20.00–21.00 Preparing for the party
22.00–? Party
Friday 7 May
11.00 Visiting AirFrance/KLM
14.00 Visiting DC Communication
Friday 7 May – Monday 10 May
Trip to Brasov. Visiting bran dracula castle and Rasnov fortress.
Tuesday 11 May
10:00 Visiting PricewaterhouseCoopers
Wednesday 12 May
11.00 Visiting Vodafone
In the evening Dutch social drinks
Friday 14 May
15.00 The Carturesti bookstore talks about their project: 'Streetdelivery'
Saturday 15 May
17.55 Departure Bucharest – Baneasa 19:45 Arrival Brussels – Charleroi
Further information:
Hostel in Bucharest: Central hostel.
Hostel in Brasov: Kismet dao Hostel.