The Commercial Night is an event that is mainly about online advertising and television commercials: marketing in its most basic form. The Commercial Night will consist of several lectures and an open discussion related to the theme of the night, all presented in a multimedia setting. In between lectures dinner will be served and we will end the night with a social.
The aim of the event is to inform students about changes and developments in television and online advertising, recent trends and psychological triggers. It is not needless to mention that companies will provide interesting insight into their own branding methods as well as into the challenges they face. This is a great opportunity to gain first-hand knowledge from the business world. Participants are welcome to engage in an interactive discussion with the lecturers and ask questions.
Als onderdeel van de Commercial Night commissie organiseer je samen met nog drie enthousiaste studenten een avond met lezingen en entertainment gerelateerd aan online adverteren en tv commercials. De commissie bestaat uit vier studenten en het evenement richt zich op een groep van zo'n 50 studenten. De commissie geeft je de kans om samen met internationale studenten meer inzicht te krijgen in de wereld van marketing.
As a member of the Commercial Night Committee you will organize an evening consisting of lectures and entertainment related to online advertising and television commercials, together with three other enthusiastic students. Your committee will consist both of Dutch and international students.
- Number of committee members: 4
- Language: Both Dutch and English speaking students
- Application deadline: 15 November
- Period: November - May
- Workload: 6 hours per week
As chairman you maintain contact with the MARUG Board. You will be responsible for coordinating, motivating and supporting the team during the entire journey to the event. Therefore it is important that each committee member knows exactly what is expected of him or her. Furthermore, a number of operational issues fall under this function, such as scheduling meetings with the whole committee and arranging all kinds of extra matters. Besides that it is important that there is a good atmosphere within the committee. Finally, you are the one that has to draw up an plan of action and a subsequent planning and you will alos be responsible for monitoring its progress.
Day Organization and Treasurer
The task associated with the function dayorganization (DO) is arranging all the tasks associated with the day when the event takes place. This includes arranging the location, maintain contacts with this location and negotiate prices, catering and decoration. It is also intended that you put together a plan which indicates to the detail what happens when and what individuals would be needed for. Also plans have to be made for the participating companies. Besides these issues, there are several other responsibilities that you will have to deal with, such as providing the right equipment and taking care of the catering.
The function treasurer of course is to maintain the administration, but also to establish the budget, check and keep up-to-date. Furthermore, the treasurer must take financial responsibility for the MARUG administration and should regulate these subsidies.
Theme and Speakers
The position theme and lectures means that you determine the theme of the day and develop it. If the theme is established, you get started with accessing appropriate speakers. You maintain contact with them and work with them to an appropriate interpretation of the lecture. When the content of all the speakers is known, it is time to determine the structure of the day and the daily schedule. Furthermore, you are also responsible for taking minutes during meetings.
PR and Promotion
The PR & Promotion, along with position theme and speakers, is responsible for the design of the logo and slogan for the event. PR is a postion where you can explore your creativity. In consultation with the rest of the committee you should compose a policy about what you want to rediate and how you want to do this. Think of posters, advertisements and flyers.
The Commercial Night committee of 2018 consisted of:
Chairman: Floyd van den Berg
Theme and Speakers: Sharen Baijense
Day Organisation and Treasurer: Laura Gheorghe
PR and Promotion: Marcia Rottwitt
F.l.t.r.: Marcia, Floyd, Sharen, Laura
For more information about this committee or about other committees, you can contact Julia Weekenstroo. Of course, you can always visit our office at the Duisenberg Building, 5414.0032.