The Commercial Night is an event in September that focuses on online advertising and television commercials: marketing in its most basic form. The aim of the event is to inform students about changes and developments in television and online advertising, recent trends and psychological triggers. Therefore, by using one or several commercials as the entry point, companies could explain and describe their development in marketing in branding strategies thoroughly and give the audience, the new generation of marketers, some insights about how the marketing function within the company and affect its growth. The event consists of several lectures by interesting marketeers who are invited to share and discuss their knowledge with an international audience.
As a member of the committee, you will arrange the whole night and make sure the promotion will run smoothly. The Commercial Night is the perfect entrance into the world of marketing and it is a great opportunity to gain first-hand knowledge from the business world. Participants are welcome to engage in an interactive discussion with the lecturers and ask questions. The event has been successful in the previous years, with around 50 participating students and will now return to the portfolio of the MARUG.
4 committee members
open for international students
application deadline: 17 December 2021
period December - September
workload 5 hours per week
Within the Commercial Night committee you have the possibility to do the following functions:
- Theme & Speakers
- Day Organisation and Treasurer
- PR & Promotion
As chairman you maintain contacts with the MARUG Board. You will be responsible for coordinating, motivating and supporting the team during the entire journey towards the event. Therefore it is important that each committee member knows exactly what is expected of him or her. Furthermore, also a number of operational issues fall under this function, such as scheduling meetings with the whole committee and arranging all kinds of extra matters. Additionally, it is important that there is a good atmosphere within the committee. Finally, you are the one responsible for the general planning and monitoring its progress.
Theme & Speakers
The role of theme and speakers means that you determine the theme of the day and develop it. If the theme is established, you get started with contacting appropriate speakers. You maintain contact with them and work with them to an appropriate interpretation of the lecture. When the content of all the speakers is known, it is time to determine the structure of the day and the daily schedule. Furthermore, you are also responsible for taking minutes during meetings.
Day organisation & Treasurer
As the officer day organisation (DO) you will be arranging all the tasks associated with the day that the event takes place. This includes arranging the location, maintaining contacts with this location and negotiate prices, catering and decoration. It is also intended that you put together a plan which indicates to the detail what happens when and who is responsible for which tasks. Furthermore, schedules have to be made for the participating companies. Besides these issues, there are several other responsibilities that you will have to deal with, such as providing the right equipment and taking care of the catering. The responsibilities as treasurer are to maintain the administration, but also to establish the budget, check expenses and keep the account up-to-date. You will do so in cooperation with the treasures of the MARUG board.
PR & Promotion
The PR & Promotion officer, along with theme and speakers, is responsible for the design of the logo and slogan for the event. PR is a position where you can explore your creativity. You are the one responsible for posters, (social media) advertisements, and flyers to promote the event and make sure as most students will visit the event.
Commercial Night Committee
The Commercial Night committee 2022 consists of:
- Chairman: Jamie Postmus
- Theme & Speakers: Iva Huisman
- Day organisation & Treasurer: Femke Horneman
- PR & Promotion: Anesa Velagic
For more information about this committee or about other committees, you can contact An de Lang. Or apply right away! Send your CV and motivational letter including two functions of preference to firstname.lastname@example.org! Of course, you can always visit our office at the Duisenberg Building, 5414.0032.
Or, show your interest by clicking on the link below and An will contact you!!