International Marketing Experience 2019
Have you ever noticed that Coca-cola in the Netherlands tastes different then Coca-Cola in Brasilia? The answer to this question is related to this year’s theme: Glocalization. This term is used to describe products and services that are distributed globally, but which are at the same time adjusted to the local market. In this way customers experience a global product but the product is fitting their local preferences.
Prague, the capital city of the Czech republic, is a marvel of architecture and culture. It is considered as one of the most beautiful cities in Europe, and has a lot to offer. Prague is a city where traditional culture meets the modern world. From beautiful historical buildings to spectacular nightlife, Prague has it all! All in All, it will be a city you will never forget!
The IME of 2019 will take place from the 14th to the 21st of April. The costs of the trip will amount to 299 euros. The deadline to apply is January 16!
Go to this page to read more about this year's IME and to sign up!
The MARUG International Marketing Experience offers Dutch and international students the opportunity to visit marketing related companies in a city in Europe. On your trip you’ll be accompanied by 30 fellow students, with whom you will visit international companies and get a view on the differences with businessculture in the Netherlands. Several companies will have business-cases for us to solve, so the trip will have an interactive program. Also there will be enough opportunity to get a closer look of the city and visit the cultural highlights that the city has to offer.
To be well prepared for this trip we offer a program in the weeks before the trip takes place. Several companies will give us lectures to get a better in-depth view of the theme or there will be a social following each lecture to get to know your fellow participants. There are no extra assignments or research bound to the preparatory program, you are only expected to be actively present during the Monday evenings.
"The International Marketing Experience is, next to a great trip, an ideal committee to get some experience in the international world of marketing!"
- Marcella Vermeij (Chairman IME 2011-2012)
The past couple of years IME visited Budapest, Rome, Madrid, Bucharest, Istanbul, Prague, Barcelona, Vienna and Lisbon.
Being part of the IME committee you start the preparations 7 months before this journey. Together with the MARUG board the committee is responsible for the selection of the destination, after which the committee will organize the trip and the preparatory program. Responsibilities include contacting foreign companies for company visits, Dutch companies for the preparatory track, and planning leisure activities in the city.
After the committee period you have organized an amazing trip for +/- 30 students. You have visited a beautiful city in Europe and have gained lots of insights in marketing and cultural differences. You have learned to organize an event in a team and have gained valuable insights next to your studies, which will positively influence your resume.
5 committee members
open for international students
application deadline: September 2019
period September - May
workload 10-12 hours per week
The Chairman is the person who keeps in touch with the MARUG board continuously. You are responsible for coordinating, motivating and supporting the team during the whole committee period. Hence, it is important that every team member knows what is expected of him/her. Additionally, as the chairman you schedule meetings and arrange secondary issues. Most of all, it is important that the atmosphere in the team is good and that there is a general idea of how to get things done. Being the chairman you continuously keep track of these processes.
The main task of the external relations officer is approaching companies and convincing them to support the IME. The external relations officer is the contact person for all companies. Important is to keep in mind that contracts have to be respected. This function means a lot of contact with firms, in which verbal skills and perseverance are essential. In this function you will have a lot of contact with the External Relations Officer of the MARUG Board, who can advise you on what companies to approach and how to do this. This function might be requesting a lot of your time, as it is a challenge to convince companies of the value of the IME.
Theme & Speakers
The function of theme & speakers entails deciding the overall theme of the project. Once the theme is established you start contacting appropriate speakers for the preparatory track. You keep in touch with these speakers and discuss the content of the lectures.
PR & Promotion
The function of PR & Promotion is excellent for developing your creative spirit. First, you discuss a policy on what to express to the outside world with the rest of the committee. Next, you start developing ideas on how to do this in an suitable manner. Together with the theme & speakers officer, you will discuss how to implement the theme in the logo and slogan. You are responsible for the social media, posters and flyers.
In the function of week organisation you are responsible for arranging all issues during the time at the destination. Tasks include booking flights and hotel, creating a detailed week schedule for the committee members and companies, and taking care of the catering.
The IME committee of 2018-2019 consists of:
Chairman: Merel Husken
External relations: Juliet Knipmeijer
Theme & Speakers: Eline Nelis
Week organisation: Daniek Verdonk
PR & Promotion: Lisa Verhoef
F.l.t.r.: Juliet, Daniek, Lisa, Merel, Eline
For more information about this committee or about other committees, you can contact Julia Weekenstroo. Of course, you can always visit our office at the Duisenberg Building, 5414.0032.