The MARUG International Marketing Experience offers Dutch and international students the opportunity to conduct marketing related research in a city in Europe. On your trip you’ll be accompanied by 30 fellow-students, with whom you will visit international companies en get a view on the cultural differences with the Netherlands. Several companies will have business-cases for us to solve, so an interactive program is within hand reach. Also there will be enough opportunity to get a closer look of the city and visit the cultural highlights that the city has to offer.
To be well prepared for this trip we offer a program in the weeks ahead. Several companies will give us lectures to get a better in-depth view of the theme or there will be a social to get to know one-another. There are no extra assignments or research bound to the preparatory program, you are only expected to be actively present during the eight Monday evenings.
"The International Marketing Experience is, next to a great trip, an ideal committee to get some experience in the international world of marketing!"
- Marcella Vermeij (Chairman IME 2011-2012)
The past couple of years IME visited Budapest, Rome, Madrid, Bucharest, Istanbul, Prague, Barcelona and Vienna.
Being part of the IME committee you start the preparations 9 months before this journey. Together with the MARUG board the committee is responsible for the selection of the destination, after which the committee will organize the trip and the preparatory program. Responsibilities include contacting foreign companies for company visits, Dutch companies for the preparatory track and the activities in the city.
After the committee period you have organized an amazing trip for +/- 30 students. You have visited a beautiful city in Europe and have gained lots of insights in marketing and cultural differences. You have learned to organize an event in a team and have gained valuable insights next to your studies, which will positively influence your resume.
- Number of committee members: 5
- Period: September - May
- Language: Dutch-speaking students only
- Workload: 10-12 hours per week
The Chairman is the person who keeps in touch with the MARUG board continuously. You are responsible for coordinating, motivating and supporting the team during the whole committee period. Hence, it is important that every team member knows what is expected of him/her. Additionally, as the chairman you schedule meetings and arrange secondary issues. Most of all, it is important that the atmosphere in the team is good and that there is a general idea of how to get things done. Being the chairman you continuously keep track of these processes.
The main task of the external relations officer is approaching companies and convincing them to support the IME. The external relations officer is the contact person for all companies. Important is to keep in mind that contracts have to be respected. This function means a lot of contact with firms, in which verbal skills and perseverance are essential. In this function you will have a lot of contact with the External Relations Officer of the MARUG Board, who can advise you on what companies to approach and how to do this. This function might be requesting a lot of your time, as it is a challenge to convince companies fo the value of the IME.
Theme & Speakers
The function of theme & speakers entails deciding the overall theme of the project. Once the theme is established you start contacting appropriate speakers for the preparatory track. You keep in touch with these speakers and discuss the content of the lectures.
PR & Promotion
The function of PR & Promotion is excellent for developing your creative spirit. First, you discuss a policy on what to express to the outside world with the rest of the committee. Next, you start developing ideas on how to do this in an suitable manner. Together with the theme & speakers officer, you will discuss how to implement the theme in the logo and slogan. You are responsible for the website, social media, posters and flyers.
In the function of week organisation you are responsible for arranging all issues during the time at the destination. Tasks include booking flights and hotel, creating a detailed week schedule for the committee members and companies, and taking care of the catering.
The IME committee of 2018 consists of:
Chairman: Frank Oude Avenhuis
External relations: Gilles de Groot
Theme & Speakers: Wouter van Nijendaal
Week organisation: Kelly Schrama
PR & Promotion: Heleen Fortuin
F.l.t.r.: Wouter, Kelly, Frank, Heleen, Gilles
For more information about this committee or about other committees, you can contact Britt Piket. Of course, you can always visit our office at the Duisenberg Building, 5414.0032.