General information || Current MCG || About Havest Digital || Previous MCG Partners || Interested?

General information

The Marketing Consultancy Group (MCG) is an initiative of the MARUG that fills the gap between students looking for practical, hands-on experience and companies looking for insights from talented students. Companies will provide a group of students in the final phase of their studies with a business case that has to be solved. In that manner, you will get an insight in what is really going on in the marketing field, get in close contact with a well-established marketing company and develop your hands-on marketing skills in a fun way. Companies are very excited to involve students in their marketing business and strategy and the MCG is a great boost for your cv! Every year the MARUG will form two Marketing Consultancy Groups, each with their own project. One will be recruited in the first semester and one in the second semester which means that you can apply for the MCG whenever it suits you best! 

So are you proactive and willing to solve a real business case, taking one step further to your future career? Then become a student marketing consultant and apply for the MCG!

  4-6 committee members
  open for international students
  application deadline MCG Semester 1: 24 September 2021
  period: twice a year for 3 to 4 months
  workload 6 hours per week

FC Groningen - MCG Semester 1 2020 - 2021

FC Groningen was founded on June 16, 1971. FC Groningen's goal is to play professional football on the highest level possible, for a large and varied audience. The club plays its home games in the Hitachi Capital Mobility stadium, with a capacity of 22,550 seats.

As a proud club, close to its fans, FC Groningen has a strong involvement in the North of the Netherlands. The club fights with passionate and combative football to qualify for European tournaments. Our academy, including our highly appraised sports environment, is the underlying force for this. The performance of our teams and the shared passion for FC Groningen connects and inspires supporters, employees, volunteers, (amateur) athletes and the business community. The club is characterized as no nonsense and accessible.

The FC Groningen business club creates a business platform and a wonderful base to generate ideas to share and capitalize from. In recent years, the business segment at FC Groningen has grown to over a thousand member companies, ranging from multinationals to SMEs and large companies, to small businesses and freelancers. The club has a total of 3,200 business guests.

The club uses her national image and European ambitions to make an essential contribution to the society regarding regional promotion, durability, health, (talent) development and economics. Therefore the club rightfully can call itself The Pride of the North.

Business Case

As a broadly-oriented company that is active in many fields FC Groningen is able to offer students various challenges to research. An example of relevant departments for these cases are: FC Groningen Ticketing (e.g., season and single tickets), FC Groningen Merchandise (e.g., jerseys, fan products), FC Groningen Horeca (e.g., food and drinks, events) or the FC Groningen Junior Club (e.g., activities, types of members). Within these departments, several researches can be conducted ranging, for example, from an advisory report on the food and drinks consumption of fans from a stand-specific perspective to a predictive analysis of the merchandise sales from a product-specific perspective.

As FC Groningen’s consultants you will help the club to gain better insights in terms of sales, consumption and the fans’ behavior.

Previous MCG partners

The first Marketing Consultancy Group consisted of six motivated students who solved a real marketing case for a big client of the marketing agency iProspect.

iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. 

Partnering with clients such as adidas, Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft, iProspect has been named the “Best Agency for Performance Marketing” by iMedia, and represents more retailers on Internet Retailer’s Top 500 List than any other agency.
iProspect is the first truly global digital performance marketing agency, with 4,200+ employees in 91 offices across 55 countries. 

The second Marketing Consultancy Group worked hard on solving a marketing case for a big client of the digital marketing agency Harvest Digital.

We have the experience and knowledge and always bring our A-game. We are flexible, creative and we are here to make an impact. We base our insights on results. By creating in-depth insight into the customer and with operational expertise, we develop practically feasible plans. We measure, investigate and predict success. With obtained insights we optimize existing processes and we repeat our "way of work". The goal is to guide our customers towards rapid and sustainable growth with the help of strategy, data & technology. Fast, but always responsible.

Harvest Digital is a reliable and innovative partner that helps companies to identify and exploit growth opportunities. Together we create fast and sustainable growth by using data science, analytics, marketing technology and automation.

The MCG Semester 1 2020-2021 consisted of: 

  • Isabelle Ording
  • Maarten de Jonge
  • Bennet Siebold
  • Diederick Dorenbos
  • Tijmen Jansen
  • Tess van der Ven



For more information about this committee or about other committees, you can contact An de Lang. Or apply right away! Send your CV and motivational letter to! Of course, you can always visit our office at the Duisenberg Building, 5414.0032.

Or, show your interest by clicking on the link below and An will contact you!!

Click here to show interest