The behavior of consumers and the influence which one can have on this plays a major role in marketing. It is therefore not surprising that marketing psychology is becoming more popular! Mind over Marketing is a relatively small event specifically focused on marketing psychology. Mind over Marketing is ideal for students interested in both disciplines. The event includes lectures of several interesting speakers. Do you have affinity with Psychology? Do you think the connection between human behavior and marketing is interesting? Then you should visit Mind of Marketing! For more information, take a look at the event page of the Mind of Marketing.
Mind over Marketing is a relatively small event specifically focused on marketing psychology. There will be about 80 to 90 students interested students at off. Together with three other committee memvers you will organize interesting lectures and everything else that is involved in an event. Afterwards there will be a social. It is an educational but also fun committee, where you can develop both personally and professionally.
- Number of committee members: 4
- Language: both Dutch and English speaking students
- Application deadline: 28 March
- Period: April - December
- Workload: 6 hours per week
As chairman you maintain contacts with the MARUG Board. You will be responsible for coordinating, motivating and supporting the team during the entire journey to the event. Therefore it is important that each committee member knows exactly what is expected of him or her. Furthermore, also a number of operational issues fall under this function, such as scheduling meetings with the whole committee and arranging all kinds of extra matters. Besides that it is important that there is a good atmosphere within the committee. Finally, are you the one a general plan and a subsequent making plans and you are also responsible for monitoring its progress.
Dayorganisation & Treasurer
The task associated with the function dayorganisation (DO) is arranging all the tasks associated with the day when the event takes place. This includes arranging the location, maintain contacts with this location and negotiate prices, catering and decoration. It is also intended that you put together a plan which indicates to the detail what happens when and what individuals would be needed for. Also plans have to be made for the participating companies. Besides these issues, there are several other responsibilities that you will have to deal with, such as providing the right equipment and taking care of the catering.
The function treasurer of course is to maintain the administration, but also to establish the budget, check and keep up-to-date. Furthermore, the treasurer must take financial responsibility for the MARUG administration and should regulate these subsidies.
Theme & Speakers
The position theme and speakers means that you determine the theme of the day and develop it. If the theme is established, you get started with accessing appropriate speakers. You maintain contact with them and work with them to an appropriate interpretation of the lecture. When the content of all the speakers is known, it is time to determine the structure of the day and the daily schedule. Furthermore, you are also responsible for taking minutes during meetings.
PR & Promotion
The PR & Promotion, along with position theme and speakers, is responsible for the design of the logo and slogan for the event. PR is a postion where you can explore your creativity. In consultation with the rest of the committee you should compose a policy about what you want to rediate and how you want to do this. Think of posters, advertisements and flyers.
The Mind of Marketing committee of the current edition consists of:
Chairman: Ruben Naterop
Day Organisation: Koen Molendijk
Theme & Speakers: Johan Heidemans
PR & Promotion: Melissa Lyklema
F.l.t.r.: Koen, Johan, Ruben, Melissa
For more information about this committee or about other committees, you can contact Julia Weekenstroo. Of course, you can always visit our office at the Duisenberg Building, 5414.0032.