All MARUG courses are for MARUG members only. Not a MARUG member yet? Become a member!

SPSS Course || R Course| Google Analytics Course || InDesign Course

Since the academic year 2014-2015, the MARUG offers each block a course to all members. These courses can help you develop your academic skills. The four courses, with different subjects and lengths, are an addition to your regular courses and broaden your knowledge. Since the academic year 2017-2018, the MARUG offers all courses in English!

MARUG SPSS Course - Block 1

This course is a perfect for every student that wants to improve or freshen up his or her basic SPSS skills. The course is given by Elly Jannink. She will be able to give you good personal training, since the group only consists of 22 students. At the end of the course, you will get a SPSS certificate and you will be much more confident in working with SPSS. 

During the course you will receive assignments about the different facets of SPSS. The following topics will be discussed:

  1. Introduction
  2. Data analyisis
  3. Defining variable (a.o. types, missing values, measuring levels)
  4. Manipulating variables and data (a.o. recode, compute variable, date and time wizard, count values within cases, select cases, split file)
  5. Statistics (t-test, Mann-Whitney U-test, Wilcoxon signed rank test, One-Way ANOVA, Cross tables, Chi2-test, Pearson correlation, Spearman correlation, regressive)
  6. Cross-tables
  7. Marking and adapting graphs
  8. Implementing results in a report
  9. Reading into existing data 

The costs of the SPSS course amount to 30 euros. The course will consist of 3 three-hour sessions. These sessions will take place at Zernike and will be scheduled in such a way that the clashes with the MSc Marketing are limited. The course will be given in the first three weeks of the semester. The course is for MARUG members only. Not a member yet? You can subscribe here.

The sessions will be on the following dates:
Friday 7 September from 13.00 till 16.00 in room 5415.0031
Monday 10 September from 11.00 till 14.00 in room 5415.0042
Friday 14 September from 15.00 till 18.00 in room 5415.0042

R Course - Block 2

In the second block, an R Course will be organised. During this course, we will introduce you in R and we will guide you through all the steps needed to process raw data into a (predictive) model. The course will consist of 5 modules (the first module should be completed at home). At the end of the course, you will have improved your analysis capabilities and you will be able to build your own model. Furthermore, you will go home with an official certificate. The course will be given by data professionals from Cmotions. You will work on their online platform and you will always be able to reach the course material. 

Module 1
The first module is an introduction to the language R. You will learn the fundamentals of this statistical modelling language. You will get to know what vectors, data frames and matrices are and how to handle factors. Furthermore, you will extract basic summary statistics and create some graphs.

Module 2
The second module will start with an introduction to Rstudio, which is an IDE for R. You will be shown how to set up projects and how to install packages. You will be going to load, explore and subset data and create some more graphs.

Module 3
The third module will be about data types and how to handle numerical values which are actually categorical. It will be discussed how to handle missing values, what the apply-function does in data frames and you are going to create some new variables by using if-then-else statements, computations and transformations.

Module 4
This module focuses on necessary data preparation steps for modelling. During this module, you will dive deeper into handling outliers. The imputation methods for missing values for different types of variables will be dicussed. Next to that, the focus will be on correlations, correlation plots and correlated predictor variables (multicollinearity).

Module 5
Now you have learned how to process data, it is time to start modelling. You are going to build a decision tree. Building a decision three is not that hard and it can provide you a lot of insights in patterns in the data. Next to that, you are going to build a logistic regression and it will be shown how you can build practically every model you want. Of course model evaluation can not be left out, so classification tables and AUC will be discussed as well and some plots will be created.

The sessions will be on the following dates:
Monday 12 November (session at home)
Monday 19 November from 18.00 till 21.00/22.00 in room 5415.0032
Monday 26 November from 18.00 till 21.00/22.00 in room 5415.0032
Monday 3 December from 18.00 till 21.00/22.00 in room 5415.0032
Monday 10 December from 18.00 till 21.00/22.00 in room 5415.0032

Subscribe here for the R course!

Google Analytics course - Block 3

Want to gain some digital analytics skills? Then MARUG’s Google Analytics course might be something for you!

The course will be given by Traffic4u, expert in the field of online marketing. In 5 sessions you will learn the basic features of Google Analytics, followed by more complex analysis and marketing tools. To gain practical experience, you will get access an account of one of Traffic4u their clients. This is a great way to look at real business data and experiment with Google Analytics features!

The sessions will be given at Zernike on the following dates:

  • Monday 4 February from 19.00 till 21:00
  • Monday 11 February from 19.00 till 21:00
  • Monday 18 February from 19.00 till 21:00
  • Monday 4 March from 19:00 till 21:00
  • Monday 11 March from 19:00 till 21:00

Getting excited already?  For only €20,- you can participate in this course. Don't wait too long to sign up, because the subscription will close on the 1st of February! There are limited places available. 

Subscribe here for the Google Analytics course.

InDesign Course - Block 4

Getting ready to apply for your first job? Then you probably want your resume to look perfect. InDesign can be the way to do it! Never used InDesign before? Then this one-day course might be something for you!

During this one-day InDesign Course, two designers from an advertising agency will teach you the most basic skills of InDesign. They will show you around in the workspace and explain how to use some basic tools. The focus of this day will be to create something on your own, so for example your resume.

InDesign is used for publishing design. Whenever you need to create a layout with a combination of text, images and colour, or with either text or images alone, InDesign is the way to do it. As you can understand, this program has infinite options, which you will never be able to learn in one day. However, this one-day course can help you get started if you have never used the program before.

The course will take place on the 9th of May, from 10.00 to 16.00 at Zernike. The costs will be only €10,-. Sign up now, because limited places are available.