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General information || Career Day 2017

General information

The MSc Marketing Career Day is an event that is part of the course Strategic Marketing. This day consists of several readings and workshops of diverse companies. During the workshops you get a change to get to know more about these companies and their field of marketing. Also, lunch will be catered. 

The Career Day is organized by the Master Marketing Team, and took place on the 4th of October 2017.

Career Day 2017

On the 4th of October, the Master Career Day took place. This Master Career Day is part of the Strategic Marketing course. So, are you studying the master Marketing? Then make sure you do not miss this event.

The day started with lectures from Jumbo, AH to go and Achmea and afterwards there was a lunch provided. In the afternoon, several great companies gave workshops. Last year’s companies were RTL Nederland, Transavia, AdResults, Metrixlab, MeMo2 and Traffic4u. After a short presentation a challenging case was provided. The Master Career Day ended with a social. During the day you had the opportunity to get your CV checked.

The following companies participated on the Career Day 2017:

How did you discover RTL? Through our television channels, a live show, a digital platform or maybe one of our subsidiaries?

Just checking the latest news at RTL Nieuws or upcoming rain storms on Buienradar. Sitting together on the couch watching The voice, relaxing with series at Videoland or sharing the latest stunts performed by StukTV with your friends. With all of these activities are you connected with us. Our television channels have a permanent place on many remotes. With RTL XL, Buienradar, Videoland, a network of YouTube channels and different program websites and apps we have grown into one of the largest online players.

'Let's Dance', 'Gabbers', 'Healthy Fest' are surprising live events by our Live Entertainment unit. We invest in Dutch films and international box office hits and we have a private investment company that invests in rapidly growing online initiatives in a wide range of consumer markets, such as Reclamefolder.nl and Livis (formerly known as iedereenEHBO.nl).

At RTL, we work hard every day to make the best entertainment and being the talk of the town. If you're at home, on your way to work or in the pub with friends, our goal is to provide you with stories that excite your curiosity, nurture and fulfil. And we do that with young, upcoming talent. We have various internship and graduation spots and offer challenging traineeship where you are in the driver seat. Within a fixed structure, you decide what you want to discover: from RTL and of course yourself. Curious? Check our website werkenbijrtl.nl for more information.

 

Traffic4u, part of the international holding IPG Mediabrands, is a young ambitious Result Driven Organization that specializes in Online Marketing. By using our specialist knowledge and progressive technologies, we help businesses achieve success online. That is our mission, that is what drives us. We are committed to our customers, we are excited about collaborating with ambitious companies that want to grow (online). Through our innovative specialists, combined with a healthy dose of common sense, we have become the online performance agency in the Netherlands.

Workshop information:

To let you know us and our work, we will provide an interactive workshop. During this workshop, you and your team will be asked to create a plan for a new customer (a start-up), which has received a huge investment. This customer has the ambition to grow 50% online and you will be asked to come up with a plan on how this can be achieved. At the end of the workshop there is the opportunity to pitch the plan.

 

                                                                                                                                     

“AdResults is a full-service strategic online marketing agency. We focus our services on the top-500 advertisers in the Benelux countries. Say what you do and do what you say. Honest and straightforward, enthusiastic and committed. This is the best way to describe our approach. We can offer the best services in the field of online marketing, because we know what is important for our clients. At the same time we will always tailor our services to the specific needs and wishes of our clients. Our slogan is there for a reason “We mind your business, We mind your AdResults”. The co-operation with AdResults is characterized by commitment and knowledge sharing: real partnership and being truly cooperative and intertwined with the business of our clients.

All AdResults consultants have a passion for online marketing. Our joint years of online marketing experience has made us know where to make the difference. Always staying up-to-date with new innovations helps us know how to get things done the right way. And above all: how to further improve them! Our experience can ensure you that AdResults will think out of the box and manage online marketing differently. As we are working in an incredibly fast developing field, we are accustomed to the constant challenges of sorting out complex issues and solving complicated problems. This inspires us to continuously improve and fine-tune our services.

The services provided by AdResults focus on online marketing consultancy (advice) and campaign management. AdResults is not a a web developer or a designer agency. The advice of AdResults focuses on improving of the websites (website optimization) of our clients and achieving greater return on advertising campaigns (search advertising). Control through webanalytics is of great importance (Google Analytics). If we have optimized all your channels, then we can expand the online marketing efforts, for example by deploying affiliate marketing or Facebook advertising.”

 

                                                                                                                                 

Transavia is a budget airline that was established in 1965. We have had the pleasure of taking our passengers to the most beautiful business and holiday destinations in Europe for over 50 years. Transavia is part of the AIR FRANCE KLM Group. This makes us a member of the largest aviation group in Europe.  With our 50 years of experience we aim to be the most accessible low-cost airline in Europe, leading in hospitality, service and digital services. In short: we make low cost feel good! We offer an attractive basic ticket price for both leisure and business travellers, with additional (paid) products and services.

Transavia carries 11 million passengers a year and operates with a young and environmentally friendly fleet. We offer flights from seven hubs in three European markets; the Netherlands (Amsterdam, Rotterdam/The Hague, Eindhoven), and France (Paris, Nantes and Lyon) as well as from Munich in Germany.

During the MARUG Career day the Transavia workshop will focus on how to activate and market our brand promise: we make low cost feel good.

 

                                                                                       

Dutch independent marketing-, research- and businessconsulting agency MeMo² is specialized in measuring, refining and improving advertising effectiveness. Unlike traditional research agencies, MeMo² is able to improve the transparency, accountability and ROI of all crossmedia investments (television, online, radio, mobile, outdoor, events and/or (sports)sponsoring.

The case will be a challenge for you as a student to try and analyze results of such a crossmedia research. Will you be able to connect the dots and find the information hidden across all these platforms?

 

MetrixLab provides consumer insights that drive smarter business decisions. A truly digital global research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. 
MetrixLab is part of the Macromill Group. 
www.metrixlab.com