This event is accessible only for (pre-) MSc Marketing students

Description || (Pre-) Master Marketing Seminar 2017 


The (Pre-)Master Marketing Seminar is an event for all (Pre-)MSc Marketing students. Every year, the (Pre-)Master Marketing Seminar presents an underexposed theme within marketing. It tries to highlight a lesser known, but still important subject within marketing. The event consists of an evening of lectures from interesting speakers. The event includes dinner and drinks. The (Pre-)Master Marketing Seminar is organized by the Master Marketing Team. This is an English-speaking event.

(Pre-)Master Marketing Seminar 2017

City marketing:
Your place, or mine?

On the 30th of November, the MARUG (Pre-)Master Marketing Seminar event takes place at BAX BIER Brewery From 16.30 till 21.30. This year’s theme takes a little different approach than usual and looks at how cities market themselves.

Citymarketing is more than just selling a city - it's about putting a city on the map again, making it attractive and become of interest for many different target groups. If you are interested in finding out how, the Master Marketing Seminar is the perfect opportunity as many interesting speakers will talk about the theory and current practices behind citymarketing.

Come and join us to have an interactive and insightful evening. Drinks and dinner are included and we will end the event with a nice social. More information will be announced soon!

Make sure you sign up soon, as we have limited space - first come, first serve! When you sign up before the 20th of November via you will have the chance to win one of the special Bax Beer packages!

  • Where: BAX BIER Brewery Groningen
  • Costs: FREE for MARUG-members and €3,- for non-MARUG-members
    Interested in more MARUG events? Become a MARUG member for only €8,- a year!
  • Dress Code: Business Casual
  • Sign up before: November 26th 23:59 pm*
  • NOTE: Only 60 students can participate during this event! First come, first serve!!

We hope to see you all the 30th of November!

BOISEN - For the love of place

Who: Martin Boisen
Martin Boisen is a Danish geographer who achieved his MSc degree cum laude at the University of Utrecht. He lives and works in the heart of the beautiful city of Utrecht in the Netherlands. Martin is a leading advisor, a respected academic and a passionate speaker.
By applying strategic marketing, planning and branding wisely he and his company focus on making towns, cities and regions better places. As his company works with many different types of places, on different scalar levels – ranging from the street level to metropolitan regions – and in different countries around the world we are curious how Martin will introduce us to his theoretical perspective and show us his passion and love for cities.

Marketing Groningen

Marketing Groningen develops the marketing strategy of the city and province Groningen. Their task is to reinforce the attractiveness of Groningen among (international) visitors, residents, companies and talent. They are doing this by using an inspirational brand, through network activation, by facilitating and connecting, by providing a (digital) infrastructure and through appealing campaigns. The slogan Groningen uses, 'Er gaat niets boven Groningen' (engl. Nothing tops Groningen), is one of the most famous slogans of the Netherlands. Destination marketing is part of the broader concept of city marketing. An integral concept in which not only tourism, but also education, culture and economics are important elements. After all, the Groningen brand aimed at the tourist cannot be seen separate from the Groningen which focuses on potential students, employers or new residents.


Locatus data helps you to choose or invest in the right retail locations. Locatus gathers its own data on all shops and consumer-oriented service companies and makes this information accessible for its clients through an online database. In 2000 they started with the registration of all stores in the Netherlands and they have been expanding their database since, first to Belgium, and lately to the larger European cities. 

Locatus' field workers conduct an annual on-site survey of all the shopping areas to keep the data up-to-date. Every chocolate shop, clothes store, supermarket, hairdresser, pharmacy, tattoo shop, greengrocer, bakery, furniture seller, vintage store, or restaurant, in (or outside) every city, town, village, or hamlet in the Benelux can be found in their database. The Locatus database provides property-level information, such as the name of each outlet, its retail floor area and the retail sector in which it operates. Furthermore Locatus' record information about shopping and catchment areas and footfall. This information is also available on digital maps. Locatus is market leader in the field of independently sourced retail information in Europe.