General Description || IME 2018: Lisbon

General Description

The MARUG International Marketing Experience offers both Dutch and international students the opportunity to do marketing related research in a large European city. You will be travelling with 30 selected students and you will visit international companies and experience what the cultural differences are with the Netherlands. Several companies will provide us with interesting cases, masterclasses, or any other interactive program. Next to the company visits, there will be enough time to explore the city and to visit cultural highlights. The program will of course not end at 18.00, also during the evening there will be plenty of time to discover the city! 

To leave well prepared, there will be a preparatory phase before we leave. During this phase, there will be 6 lectures and 7 socials. The lectures will be given by marketing experts of several companies, who whill share their insights regarding the theme of the journey. We will also work on some interesting business cases here. The socials are meant to get to know the group well before departure. Most lectuers and socials will take place on Monday evening. Two lectures and socials will take place on a Thursday night. After the trip, there will be a reunion social back in the Netherlands. The International Marketing Experience is organised by the IME committee. IME participants should have at least 90 ECTS.

"Unilever was very impressed with the caliber of the students’ participation and looks forward to an equally fruitful meeting next year."
- Sarah Brady (Communication Director Unilever, Italy)

The last few years the IME has visited Vienna, Barcelona, Prague, Istanbul, Rome, Budapest, and Madrid. Companies that have participated in the IME are among others Heineken, TNT, Unilever, Ogilvy, The Royal Bank of Scotland, KLM, and many more. 

The International Marketing Experience of 2018 will take place from the 15th until the 21rd of April and will go to Lisbon. The costs of the trip will amount to 299 euros.

IME 2018: Lisbon

This year IME will be travelling to Southern Europe. IME 2018 is going to Lisbon! The Portuguese capital is built on 7 hills and offers a wide variety of beaches, cozy little streets, a nice climate and lots of culture and history. Its rich history contributed to the development of Lisbon as a dynamic city, and with lots of current technological innovations it is currently one of the economic centers of Europe. This lively atmosphere with its prolific business environment makes Lisbon a nice location for our trip, where we can find out how companies relate to the topic of IME 2018: “Tailor-made marketing: one size fits none.” To what extent have companies developed new age marketing practices, which really tap into new ways of approaching consumers, such as marketing personalisation, content marketing and influencer marketing? To improve our understanding of these topics, we will be visiting a number of companies, who will present us with their views on the subjects. Most of the companies are situated in the modern CBD, which forms a nice, contrasting addition to the historic parts of the city with cathedrals, old squares, and nice little restaurants. Last but not least, there is also a large student community and a very vibrant nightlife. All in all, Lisbon is a beautiful, lively city, with a lot to offer. You don’t want to miss this!