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General Description || Intelligence Event 2018

General Description

Big Data, Big Opportunities!

The MARUG Intelligence Event presents you a nice opportunity to get more information on how marketing intelligence works in practice. This event is organized by the Master Marketing Team. The MARUG Intelligence event is directed towards MSc Marketing Intelligence students. It is a great opportunity to meet interesting companies, who will give short presentations about who they are, what they are doing and how they work with big data. Next to these presentations, there will be workshops hosted by the participating companies. Each student takes part in one challenging workshop in which one will be working with interesting data. After the workshops, there will be a social. Next, there will also be a recruitment diner with the participating companies, for which you can be invited based on your CV or during the day itself. The Intelligence Event took place on the 14th of March 2019

Intelligence Event 2019

The MARUG Intelligence Event presents you a nice opportunity to get more information on how marketing intelligence works in practice. This event is organized by the Master Marketing Team. The MARUG Intelligence Event is directed towards MSc Marketing Intelligence students. It is a great opportunity to meet interesting companies, who will give short presentations about who they are, what they are doing and how they work with big data.

Next to these presentations, there will be workshops hosted by the participating companies, including Deloitte and Cmotions. Each student takes part in one challenging workshop in which one will be working with interesting data. The winners of the cases get to compete for €100 each at the final case provided by Loyalty Air Miles. No loss for those who do not make it to the final case, as they will be inspired by the experience of MARUG alumni.

During the event, drinks and snacks will be provided. After the workshops, there will be a social which also includes drinks and bites. After the event, there will also be a recruitment dinner with Loyalty Air Miles, for which you can be invited based on your CV or during the day itself. The Intelligence Event took place on the 14th of March 2019

More information about the companies who participated in 2019:

Loyalty Management Netherlands

Loyalty Management Netherlands is the executing force behind the largest Dutch loyalty program Air Miles. Since its founding in 1994, Air Miles has been a well-known brand in the Netherlands with over 90% brand-awareness among Dutch citizens and 3,5 million active members. The main partners of the Air Miles program are Shell, Ahold, Praxis, Mastercard and Essent, which are also the companies where members can collect their Air Miles.

The goal of the Air Miles program is to increase customer loyalty within and between these brands. Collected Air Miles can be redeemed at over 25 redemption partners, among which are KLM, theme park Efteling and Pathe cinema’s. Members can also use their Air Miles to buy products from the Air Miles Shop, get discount on their Albert Heijn groceries and Shell fuel or donate them to one of the four affiliated charities.

Deloitte 

What impact will you make? Ambitious talent like you will naturally want a job with impact. With an employer where you can make a difference. Deloitte is such an employer. Every day, with our audits, tax and financial advice, and risk and consultancy services, we make the world safer, smarter, more efficient and more sustainable.

At Deloitte, we want to know who you are, what your strengths are, and what you find important. With offices throughout the Netherlands and about 6,000 employees, Deloitte is the Netherlands’ largest organization in the above professional fields.

Cmotions

We explain and predict developments that are of importance for the management of an organisation, with the help of advanced analytics and data science. This ensures optimal deployment of people, processes and resources. Cmotions comprises some 60 driven professionals all working at the cutting edge of advanced analytics, data science and their application in organisations. We believe that a multidisciplinary vision and approach make for optimal results.