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General Description || Intelligence Event 2018

General Description

Big Data, Big Opportunities!

The MARUG Intelligence Event presents you a nice opportunity to get more information on how marketing intelligence works in practice. This event is organized by the Master Marketing Team. The MARUG Intelligence event is directed towards MSc Marketing Intelligence students. It is a great opportunity to meet interesting companies, who will give short presentations about who they are, what they are doing and how they work with big data. Next to these presentations, there will be workshops hosted by the participating companies. Each student takes part in one challenging workshop in which one will be working with interesting data. After the workshops, there will be a social. Next, there will also be a recruitment diner with the participating companies, for which you can be invited based on your CV or during the day itself. The Intelligence Event will take place on the 13th of March 2019

Intelligence Event 2018

The companies that were present at this year's Intelligence Event where e-commerce giant Wehkamp, global financial institution ING and marketing analytics specialist Cmotions. These companies are all rocking data science on a daily basis. 

After an interesting business presentation by the companies, we worked on a challenging case with real-life big data they brought. The best teams of both rounds competed with each other on a final case, provided by ING. The winning team? They went home with a fantastic price of no less than €500: a student’s dream come true. And those who didn't make it to the final case? No loss: the other teams participated in a fascinating workshop. Of course, we ended the event with a social, where you might be having a drink with your future employer.

More information about the companies who participated in 2018:


Wehkamp is the one and only online warehouse for every Dutch family. Wehkamp has more than 2 million regular customers, more than 500.000 visitors a day and sends more than 10 million packages a year. Their product range consists of more than 400.000 articles of 2.000 brands in the categories fashion, living&sleeping, gardening, household, electronics, games&toys, sports and beauty&health.


ING’s strategy is built around empowerment and the promise to customers to
make banking clear and easy, available anytime and anywhere and to keep getting better. Their Wholesale Banking network spans over 40 countries and aims to provide clients with one global cross-border experience that is seamless and efficient. They are a trusted financial partner offering advice, data-driven insights, sector knowledge and customized, integrated solutions on a single digital platform.


We explain and predict developments that are of importance for the management of
an organisation, with the help of advanced analytics and data science. This ensures optimal deployment of people, processes and resources. Cmotions comprises some 60 driven professionals all working at the cutting edge of advanced analytics, data science and their application in organisations. We believe that a multidisciplinary vision and approach make for optimal results.