General Description || IME 2018: Lisbon

General Description

The MARUG International Marketing Experience offers both Dutch and international students the opportunity to do marketing related research in a large European city. You will be travelling with 30 selected students and you will visit international companies and experience what the cultural differences are with the Netherlands. Several companies will provide us with interesting cases, masterclasses, or any other interactive program. Next to the company visits, there will be enough time to explore the city and to visit cultural highlights. Also during the evenings, there will be plenty of time to discover the city! 

To make sure that everyone is well prepared, there will be a preparatory phase before the journey takes place. During this phase, there will be 6 lectures and 7 socials. The lectures will be given by marketing experts of several companies, who whill share their insights regarding the theme of the journey. We will also work on some interesting business cases. The socials are organized to make sure that all the students get to know each other before departure. Most lectuers and socials will take place on Monday evening, but sometimes they will be scheduled on a Thursday night. Back in the Netherlands, there will be a reunion social. The International Marketing Experience is organised by the IME committee. To participate, you should have at least 90 ECTS.

"Unilever was very impressed with the caliber of the students’ participation and looks forward to an equally fruitful meeting next year."
- Sarah Brady (Communication Director Unilever, Italy)

During previous years, the IME has visited Lisbon, Vienna, Barcelona, Prague, Istanbul, Rome, Budapest, and Madrid. Companies that have participated in the IME are among others Heineken, TNT, Unilever, Ogilvy, The Royal Bank of Scotland, KLM, and many more. 

The IME of 2019 will take place in April, but the exact dates have not been confirmed yet. The costs of the trip will amount to 299 euros. 

IME 2018: Lisbon