The ComMa Congress is a co-operation between the MARUG and Commotie - the study association of Communication and Information sciences - and is organized by the ComMa committee. The ComMa Congress is especially interesting for students who want to learn more about marketing and communication, since the link between both worlds will be emphasized. The day consists of workshops and lectures about various interesting topics. Approximately 80 students are expected to participate the ComMa Congress. The ComMa Congress 2019 will take place on the 17th of October. The theme of this year’s ComMa Congress will be: CORPORATE SOCIAL RESPONSIBILITY- A better tomorrow with the sales of today - “Market your image”. The upcoming congress will highlight the following: First, why do companies choose to integrate CSR in their marketing model? Second, how do they communicate this message to their stakeholders? You can find out more about the ComMa Congress on their own website.
The theme of the ComMa Congress 2018 was ‘Context is king: Personalize. Influence. Convert.’ During this congress we looked for answers to questions such as: How does an organization create an interesting story that is perfectly tailored to the intended target group? How can the consumer be provided with the right information at the right time during the customer journey? How is data collected and processed for this?
The day was filled with interesting speakers and workshops by companies like Influencer Marketing Agency, TRES and Blogs4Travel. Ofcourse dinner was provided and the day ended with a social.