Omschrijving || IME 2020: Sofia

Attention: due to the coronavirus, this event is canceled!

General Description 

The MARUG International Marketing Experience offers both Dutch and international students the opportunity to do marketing related research in a large European city. You will be travelling with 30 selected students and you will visit international companies and experience what the cultural differences are with the Netherlands. Several companies will provide us with interesting cases, masterclasses, or any other interactive program. Next to the company visits, there will be enough time to explore the city and to visit cultural highlights. Also during the evenings, there will be plenty of time to discover the city! 

To make sure that everyone is well prepared, there will be a preparatory phase of 7 weeks before the journey takes place. During this phase, every Monday evening we will meet for a guest lecture and a social afterwards. The lectures will be given by marketing experts of several interesting companies, who will share their insights regarding the theme of the journey. We will also work on some interesting marketing cases. The socials are organized to make sure that all the participants get to know each other before departure. After our return back to the Netherlands, there will be a reunion social held to catch up with all the IME participants. The International Marketing Experience is organised by the IME committee. To participate, you should have at least 90 ECTS.

"Unilever was very impressed with the caliber of the students’ participation and looks forward to an equally fruitful meeting next year."
- Sarah Brady (Communication Director Unilever, Italy)

During previous years, the IME has visited Lisbon, Vienna, Barcelona, Prague, Istanbul, Rome, Budapest, and Madrid. Companies that have participated in the IME are among others Amazon, Heineken, ABInBev, Unilever, TNT, The Royal Bank of Scotland, KLM, and many more.

IME 2020: Sofia

This year, the International Marketing Experience will take place at which is considered as one of the most thriving cities of this moment, Sofia! 

Blog posts, podcasts, influencers, vloggers, cookies, and so on. How long has it been since you’ve been cold-called by a company? Or have read a newsletter from your favorite store? There are millions of ways to connect to your customer now a days, but in this chaos of new impressions and content, how do you brand your company to leave a memorable impression behind?  Where to place the content in order to attract, convert and connect to customers is essential to the branding of a company. Too much output could harm the brand, and too little won’t attract. In this world with endless possibilities and data, how can you transform a stranger into a customer? To improve our understanding of our theme we will visit diverse companies in Sofia who will give a interesting look on this year’s theme: Customer Connection. 

Sofia, the capital city of Bulgaria, is a thriving and beautiful city which is full of surprises. It has yet to be discovered by tourists as this European city has a lot to offer. The city is famous for its historic treasures, its vibrant arts scene, its beautiful nature and great wines. From rich historical buildings to spectacular nightlife, Sofia has it all! So, if you join us, you will explore the best of Sofia in these 8 days! This year, the International Marketing Experience (IME) of 2020 will take place from the 11th until the 18th of April.