Unfortunately, this event cannot take place on the 18th of June. As a replacement, we are now working hard on a podcast around this theme! Stay tuned on our social media channels for more information. 


General Description

This year, the first Sustainable Marketing Event is going to take place on the 18th of June! The event was supposed to take place on the 30th of April, but due to the coronavirus this is not possible. We as the MARUG want to set an example for sustainability. At the Sustainable Marketing Event multiple speakers from interesting companies will present their solutions for sustainable business practices. Our event is a great opportunity to gain first-hand solutions from sustainable businesses, but also to learn how to implement small sustainable changes in your daily life, or simply to connect with other students concerned with sustainability. You, as participants, are more than welcome to engage in our interactive discussion with the speakers and the moderator. Several winning games, and a sustainable dinner will be offered at the event. The Sustainable Marketing Event Committee is looking forward to meet you at the event!

You can sign up  for only €5! Non-MARUG members can buy a ticket for €10. If you want to subscribe as a Non-MARUG Member, you first have to create a temporary account.You can also first become a member of the MARUG for only €4. This means that it is cheaper for you to first become a MARUG Member ;)
Every participant gets a delicious dinner and some drinks for FREE!

Please keep in mind that it remains uncertain if this event can take place on the 18th of June due to the coronavirus. If we have to cancel, you will of course receive your money back! 

Sustainable Marketing Event 2020

Do I really need this new shirt? Should I take a hot or rather a cold shower? Self-cooking or ordering at my lunch cafe around the corner?
Student life can be full of those decisions and we want to help you with answering them. Are you interested in sustainability, how it takes place in your daily life, and especially how COMPANIES try to be sustainable? In a world that focus on profit-seeking it is not always easy to make the most sustainable decisions. The Sustainable Marketing Event invited four companies from different industries to talk about their solutions for sustainable business practices. Besides interesting PRESENTATIONS, great PRICES, a sustainable DINNER, free DRINKS, and a cool GOODIEBAG will make the event to a great experience!

Meet us on Thursday the 30th of April at 16:00, at de Bovenkamer van Groningen.

Afbeeldingsresultaat voor bovenkamer groningen watertorenLocation

The Sustainable Marketing Event will take place at de Bovenkamer van Groningen. You find this unique location right next to the beautiful Noorderplantsoen. De Bovenkamer van Groningen has an amazing view over Groningen. At our event you will have the unique opportunity to enjoy this beautiful view of our city. The green environment perfectly matches with intentions of the Sustainable Marketing Event.

The Brasserie Het Paleis will cook a sustainable and organic dinner for our event. They work only with honest, and mostly organic products. Everything will be home-made and fresh. Due to their efforts for sustainability, Het Paleis is rewarded with the ‘ik kook bewust’ certificate.

Moderator of the Day

The moderator of the day is David Olk.

Hey, my name is David Olk. I am currently doing a PhD in Marketing in which I research the promotion of healthier and more sustainable products in retailing. Before this, I did the Double Degree Master of Marketing in Groningen and Oslo. Outside of work I enjoy traveling, photography, festivals, hanging out with friends and absolutely love playing beach volleyball.



PAGdblluRI4mArLerXDfk4VZNYlUGXtAIOMqEAwo_ik1aUCTMS0P7Dvy_Ke3Ecd-hwvPMjWyJbLfhyxtqisowTi-5FkfX7Tx1wR9B60a4w3EqA4FzLV527CB4QzXOGkdZFq1mPb2The speaker, Maarten de Groot, is primarily responsible for marketing, communication, PR and sponsoring of Groenleven.
As he explained himself: ‘Together with 3 colleagues I tell the
beautiful story of GroenLeven and what we do, together with all our stakeholders, to a cleaner
and better world.’ Groenleven, the market leader in the development of large-scale solarroofs
and solarparks in the Netherlands, is genuinely concerned about climate change.
That is why they work passionately on their mission every day: providing the world with clean energy. Together with governments, network operators, companies, education and innovative entrepreneurs, they create solar energy sources on roofs, greenhouses, parking lots, landfills, industrial sites and water. In this way, these places give sustainable energy back to the world and the company takes responsibility for future generations.


The speaker Samantha is a Business Analyst in the Enterprise, Technology & Performance Team at Deloitte the Netherlands. Deloitte is a professional service provider with 200,000 employees and offices in more than 150 countries worldwide. With over 4,500 employees and 18 offices across the Netherlands, Deloitte is one of the largest providers of professional services in the field of accountancy, tax advice, consultancy, risk management and financial advice. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities.  

Due to the rise and exponential growth of new technologies, the world will change radically in the coming years. No company or organization can ignore the consequences of the far-reaching digitization and computerization. Deloitte knows the challenges and translates market problems of the future into creative and innovative solutions.

As they say: ‘‘Every day we are making the world safer, smarter, more efficient and more sustainable with our services’’


The speaker Tristan is the co-founder of GaiaFood, a company that makes sustainable and nutritious
food using insects as the main ingredient. Their mission is to make insects a normal part of our diet.
The young entrepreneur is driven by creating a positive impact. Hid focus lies on the fields of Health, Education, Sustainability and Self-development. 

For Tristan, entrepreneurship is not about closing deals and chasing money: it is about building scalable and sustainable businesses to make a positive contribution to society.