The ComMa Congress is a co-operation between the MARUG and Commotie - the study association of Communication and Information sciences - and is organized by the ComMa committee. The ComMa Congress is especially interesting for students who want to learn more about marketing and communication, since the link between both worlds will be emphasized. The day consists of workshops and lectures about various interesting topics.
The ComMa Congress of 2020 will take place on the 15th of October. This annual event focuses on subjects within the marketing and communication field. Our theme for this year is The War for Attention: Standing out in a crisis. During this COVID-19 Crisis, limited time and mental resources make it difficult for the audience to dedicate sufficient attention to advertisements thus making the competition for attention more intensive. This war for attention has become more intense.
The 2020 event will host 2 speakers and 3 workshops and will be held at Stadslab Groningen, a spacious venue with young and energetic vibes. We are very honoured to have Coca-Cola and Wehkamp to speak at our event about the marketing and communication strategies of the companies during the corona time. After the speech, we invited Heineken, Reprise and Daar-om.nl to hold workshops.
The walk-in will be from 15.30h onwards and the event will end with a social at 20.30h. We would provide free dinner at around 17:30. More detailed schedules will be announced to the participants.
Due to regulation of COVID-19, we have limited spots available (around 35 for participants). There might be a selection procedure, so please fill out your motivation for joining the event. The price for members of MARUG and Commotie is €6.00, the price for non-members is €7.00. (Dinner included).
This is a perfect chance to have contact with the companies but also fellow students! Please check our Instagram page @commacongress for more information. We also have some surprises for you in our nice goodie bags. We would really like to see you soon at our congress!