Unlock Global Insights: Join the MARUG International Marketing Experience (IME)!
Ready to transform your understanding of international marketing and elevate your professional network? The MARUG International Marketing Experience (IME) offers an unparalleled opportunity for both Dutch and international students to delve into the dynamic world of marketing on a global stage!
Embark on a unique journey where you'll conduct cutting-edge marketing research in a vibrant major European city, gaining invaluable hands-on experience and cultural insights. Our meticulously designed program selects 24 ambitious students to travel and immerse themselves in diverse business environments.
What Awaits You on the IME:
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Exclusive Company Insights: Gain an exclusive, behind-the-scenes look into the dynamic corporate environments of world-leading international companies. Experience firsthand the fascinating cultural nuances in business compared to the Netherlands, through interactive programs, including real-world cases and insightful masterclasses led by industry leaders.
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Cultural Immersion: Beyond the corporate world, explore the rich cultural tapestry of your host city. Enjoy ample time for discovery, both during the day and captivating evenings, truly living the local experience.
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Thorough Preparation: Before your adventure begins, participate in a comprehensive preparatory phase designed to equip you for success. This includes:
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Expert Lectures: Gain invaluable knowledge from marketing experts who share their insights on the trip's overarching theme.
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Practical Business Cases: Sharpen your analytical and strategic skills by working on engaging business cases.
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Networking Socials: Get to know your fellow participants through fun social events, building camaraderie and a strong network before departure.
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(Most preparatory activities are scheduled for Monday evenings, with occasional Thursday evening sessions. Your active presence during these evenings is expected, ensuring a cohesive and prepared group, allowing you to focus on immersive learning during the trip.)
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A Legacy of Excellence:
The IME boasts a rich history of visiting iconic cities like Milan, Lisbon, Vienna, Barcelona, Prague, Istanbul, Rome, Budapest, and Madrid. We've collaborated with leading global brands such as Heineken, TNT, Unilever, Ogilvy, The Royal Bank of Scotland, KLM, and L'Oreal, providing students with unparalleled access to industry giants. Our most recent unforgettable journey took us to Madrid!
Your Journey Doesn't End There!
Upon returning to the Netherlands, we celebrate your experience and strengthen connections with a lively reunion drink, a perfect opportunity to share stories and insights.
The IME is more than just a trip; it's a transformative experience organized by the dedicated IME committee, designed to significantly broaden your horizons in international marketing.
Ready to seize this unique opportunity?
Keep a close eye on the MARUG website and our social media channels for all updates on the next exciting IME event! Don't miss your chance to be part of this unforgettable global adventure!
