🔴 Status: See you next year!
Expected Next Edition: November 2027
Check out our other upcoming events in the calendar!
Are you fascinated by what truly drives consumer decisions? Dive deep into the powerful intersection of marketing and psychology at "Mind over Marketing." Proudly organized by MARUG in collaboration with the Psychology Association VIP, this event is the ultimate opportunity to understand the hidden mechanisms behind effective marketing strategies.
Designed for ambitious students eager to gain a competitive edge, Mind over Marketing reveals how psychological principles are masterfully utilized to engage consumers, craft compelling brand stories, and subtly influence purchasing behavior.Â
What Awaits You at Mind over Marketing:
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The Intersection of Science & Business: This event bridges the gap between the lecture hall and the boardroom. Learn how academic psychological theories translate into multi-million euro marketing campaigns.
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Expert Keynotes: Gain insights from a diverse panel of expert speakers, ranging from renowned professors in consumer behavior to neuromarketing specialists from leading agencies.
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Decoding Consumer Behavior: Unravel the intricate role of emotions, biases, and subconscious triggers in driving purchasing decisions. You will walk away with actionable insights on how marketers leverage this profound understanding.
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Interdisciplinary Networking: Beyond the cutting-edge lectures, enjoy an exclusive drinks reception. This is an invaluable opportunity to connect with like-minded peers from both the Economics and Psychology faculties, forging connections that last a lifetime.
The Experience:
Conducted entirely in English, this evening event offers a sophisticated yet accessible look at the "dark matter" of marketing. It is a must-attend for anyone curious about why we buy what we buy.