The Commercial Night particularly concerns online advertising and TV commercials. Several companies and lecturers are invited to share and discuss their knowledge with an international audience. The aim of the event is to inform students about changes and developments in television and online advertising, recent trends and psychological triggers. It is not needless to mention that companies will provide interesting insight into their own branding methods as well as challenges. This is a great opportunity to gain first-hand knowledge from the business world. Participants are welcome to engage in an interactive discussion with the lecturers and ask questions. The Commercial Night is organized by the Commercial Night committee.
The Commercial Night 2018 will take place on the 1st of May.
This year the Commercial Night took place on the 2nd of May at De Oude Gasfabriek. Are you a student that wants to look further than his academic lectures and take a look in working fields related to marketing? The Commercial Night is the opportunity to get up to date with the latest marketing trends, future innovations and industry leading companies.
This year’s theme was all about the “The Future of Video”. There were interesting talks about future possibilities in advertising, technological revolutions like Virtual Reality & Artificial Intelligence and their influence on marketing! The interesting speakers made sure that the Commercial Night was interactive and insightful.
Are you ready for the future?
The chairman of the day was Killian J. McCarthy. He is a researcher and teacher at the RUG in strategy, economics, and finance. He studied for a Bachelors in Economics in Cork (Ireland), for a Masters in Economics and Law in Utrecht (Netherlands), and for a Research Masters in Economics in Vienna (Austria). He graduated all three programmes cum laude. He wrote his PhD thesis, at the University of Groningen in 2011.
He is known by his students as enthusiastic storyteller, he knows how to be critical and keeps the audience at the edge of their seats.
First up was Tobin Nageotte from 72andSunny, one of the best European advertising agencies. He took the participants into the world of advertising and explain how quickly it changes due to the technological revolution.
The second speaker, Stefan Vogelzang, identity Chief of Virtual and Augmented Reality Specialist VIEMR, introduced us to the “Virtual World” and explored the possibilities of VR and AR in marketing and advertising campaigns.
Last but not least, former member of the Commercial Night Committee 2015 and consultant at Omni-channel expert Oxyma, Christian Seidl explained how Artificial Intelligence changes the world of advertising and showed what is possible in the future.