This event is only accessible for MSc Marketing Intelligence, MSc Marketing double track, and MSc Marketing Customer Models students. 

Description || Intelligence Event 2017 


Big Data, Big Opportunities!

The MARUG Intelligence Event presents you with a nice opportunity to get more information on how marketing intelligence works in practice. This (English speaking) event is directed towards MSc Marketing Intelligence students. It is a great opportunity to meet interesting companies, who will give short presentations about who they are, what they are doing and how they work with big data. Next to these presentations, there will be workshops hosted by the participating companies. Each student takes part in one challenging workshop in which one will be working with interesting data. After the workshops, there is a social and also a recruitment diner with the participation companies, for which you can be invited during the day and on the basis of your CV. 

The Intelligence Event is organized by the Master Marketing Team.

Intelligence Event 2017

This year, the Intelligence Event took place on the 18th of May.

Day programme:

12:30-12:45 Walk-in with coffee and cake
13:00-13:20 Introduction by Jaap Wierenga
13:20-13:40 Short presentation Emark
13:40-14:00 Short presentation ING
14:00-14:15 Break
14:15-15:45 Workshop
15:45-16:00 Break
16:00-17:30 Continue with workshop
17:30-18:30 Social
19:00-22:00 Recruitment dinner Emark and ING


ING is a global financial institution with a strong European base, offering banking services. ING draws on their experience and expertise, their commitment to excellent service on a global scale to meet the needs of a broad customer base, comprising individuals, families, small businesses, large corporations, institutions and governments. Customers are at the heart of what ING does.

ING has more than 52,000 employees offering retail and wholesale banking services to customers in over 40 countries. They have multiple strengths, including a well-known, strong brand with positive recognition from customers in many countries, a strong financial position, an omni channel distribution strategy and an international network. Their aim is to create a differentiating customer experience, enabled by simplifying and streamlining its organisation, further striving for operational excellence. Also, ING is hiring at the moment. You can apply for an internship as a Big Data Engineer and they have more vacancies in the field of Marketing Intelligence.


Emark is a leading marketing technology company. Emark builds on omni-channel solutions by implementing, integrating and activating the best fitting marketing and advertising technology stack. They help companies to create an integrated world of marketing technology and advertising technology to enable data driven campaigning and personalised customer interaction.

Emark operates for over 400 leading companies such as KLM, Philips, Wehkamp, NIBC, Scotch & Soda, Basic-fit, Suitsupply, Radio 538, O’Neill, Randstad, BPD/Rabobank, Bugaboo and many more. To follow up on that, they are the largest and most innovative Salesforce Marketing Cloud Platinum Partner in Europe. Next to that, Emark is currently looking for 5 trainees, who will start their Traineeship in September as Solution Architect.