Instagram is the go-to place for hundreds of millions of people to share their content; photos, videos, and stories every single day. In this blog, we will give you five tips to boost your business instagram and show you how you can connect with your audience on the platform.
- Optimize your profile
If you’re using Instagram for business, think of your profile as the homepage of a website. You get 150 characters, one link, and a few action buttons to win over potential customers. So be sure your profile makes a good impression.
It is very useful to change the settings to business profile. This gives you more options that allow you to expand your profile, track content performance and sell on instagram.
- Find your visual aesthetic
On Instagram, it’s all about the looks. But what works for one business might not be work for another. Think about what aesthetic you want to present, then design branding guidelines so you can stay consistent.
It is very important to pay attention to your colour palette, because it gives an overall view of your profile. Some of the most successful Instagram accounts tend to use a select colour palette for their photos, helping them to create a distinct style.
- Post consistently
Sticking to a regular posting schedule helps you show up in your target audience’s timelines. Instagram strives to show each person the content they are most likely to enjoy, so it looks for content that is relevant and recent.
- Engage with your community
Using Instagram for business doesn’t mean turning your profile into a nonstop sales pitch. Instagram is a social media platform, so learn to socialize.
If someone takes a moment in time to share their thoughts with you, it’s important to reply to them and show that you’re listening. Responding to comments is a great way to build a solid community on Instagram.
Engagement prompts are a great way to encourage interaction as well. Play around with interactive stickers in Instagram Stories such as polls, questions, or sliding scale rankings. It helps the customer feel involved.
- Experiment with different content types
Instagram is so much more than just photos. There are now a huge range of content types on the platform, including: Video, Reels, Stories, IGTV.
If you want to increase your reach and engagement on the platform, it's important to share a mix of content types. Not only photos, but also sometimes reels or stories for example.