The return of the Crocs may sound like it’s part of a new blockbuster thriller with some over the top CGI crocodile attacking a city, but it’s not that. No, it might even be scarier than that. Today, we take a look at how the footwear brand Crocs came back in style.
I know what you’re thinking. How on earth did Crocs come back in style? Well, blame the pandemic. During the pandemic, fashion changed. Sales of sweatpants, dressing gowns and slippers exploded as very little people needed to dress up for work and pleasure. You might cringe at the sight of crocs today but not everyone agrees. As things currently stand, demand for these shoes is up by 210 percent on average. The truth is, they can be for everyone. They are highly customizable and come in many shapes and sizes for literally everybody.
There has always been one industry where Crocs are the go to shoes: healthcare. They’re comfortable, affordable, easy to slip on when needed, easy to clean, and you can even put them in sports mode. All of these benefits make it perfect for healthcare workers, and along with the great work that healthcare workers do, the pandemic has also shown a light on their footwear.
Another thing that makes Crocs stand out is their active marketing strategy. Even though you might have forgotten Crocs (or tried repressing them), they always find a way to gain attention. You might have seen the controversial bright pink high platform Crocs in collaboration with Balenciaga or a recent heeled Croc. Even though you might not want to ever be seen in something like that, it does gain attention to the brand. They’ve also worked consistently with celebrities and have gained brand awareness through multiple media. (That Justin Bieber campaign was just adorable).
One last thing I will ask you is to just take a look at Crocs Instagram page and you’ll understand their success. Not just looking at their Instagram, but wearing Crocs brings people joy and at the end of the day, that’s all that matters.