October – Becoming the DMT Team
October marked the beginning of our journey as the DMT Team. During the first social drinks, we truly started to feel like a committee and got to know both MARUG and the people behind it. Everything was still new, but excitement quickly took over. Looking back, this was the month where the foundation of our teamwork was built.
November – First Projects, First Chaos
November was our busiest month from the start. We created an after-movie video for the Pre-Master Marketing programme and filmed a beer tasting video that unfortunately ended up being removed from TikTok because there was apparently “too much beer” involved.
We also worked on the lustrum promotion video. Filming in sunny Groningen sounds relaxing, but creating the video took far more time than expected. Still, seeing the final result made it worth every hour spent editing.
Another highlight was the gala organised together with FSG. For the girls in the committee especially, this became one of the highlights of the MARUG year. It was the perfect opportunity to meet members from other committees and associations.
Alongside this, we created a recap video for Mind over Marketing, joined TikTok trends to increase engagement for Vaatje, and wrote a Black Friday blog explaining the marketing strategies behind one of the biggest shopping events of the year.
December – Christmas Campaigns and Budapest Reveals
December was all about creativity during the holiday season. We wrote a blog about Coca-Cola’s Christmas marketing strategy, which surprisingly became our best-viewed blog of the year.
We also created the IME location reveal video announcing Budapest as the destination. Due to the many holidays and busy schedules, finding time to film and edit was difficult, some of us did this on their weekend away for good content shots, but we managed to make it work in the end.
Of course, no December would be complete without a Christmas TikTok. Armed with festive Christmas hats and spontaneous enthusiasm, we attempted to convince the board to join our Christmas wishes video. Some people were clearly more excited than others.
January – Recruitment Season Begins
January focused heavily on board recruitment. We interviewed Rianna from the former PR board to give students insight into what a MARUG board year actually looks like.
We also collaborated with Sophie to promote the Chairman position for MARUG Board 46. Besides writing a blog, we created a TikTok showing a day in her life to give students a realistic and personal impression of the role.
Additionally, with the ski trip approaching, we explored the North Face x SKIMS trend in a blog connected to the France skiing trip.
February – Marketing Meets Fun
In February, we published a blog about the marketing behind the Olympic Games as the Winter Olympics started. It was interesting to explore how global sporting events are not only competitions but also enormous marketing platforms.
Outside of work, we also spent more time together socially by going out in Groningen as a committee. These moments made us closer as a team and balanced the busy content schedule.
We also interviewed the new Chairman, Roos, allowing members to learn more about her ambitions and plans for the upcoming year.
March – Recruitment Content Everywhere
March was dedicated almost entirely to board recruitment. We interviewed the remaining board members to give students a better understanding of the different board positions.
Additionally, we filmed a TikTok with Roos based on the well-known “Linda girls questionnaire” concept. Through fun dilemmas and statements, we encouraged students to apply for board positions in an approachable way.
To complete the month, we published an Easter blog discussing the marketing strategies behind seasonal and religious holidays.
April – Lustrum Celebrations and Budapest Memories
In April, the lustrum became one of the main focuses. Through a dedicated blog, we connected previous editions of the lustrum to MARUG’s history and traditions.
Leonie and Maite also travelled to Budapest for the IME trip. Besides visiting inspiring companies, the trip became a memorable social experience and strengthened connections with other MARUG members.
We also wrote a King’s Day marketing blog explaining the famous “orange strategy” and how brands effectively use national identity in campaigns.
May – Ending the Year Together
The final month focused on supporting the lustrum through PR activities. We created aftermovies for the lustrum party and the Active Members Days, where laser gaming turned out to be far more competitive than expected.
To close the year, we joined the BBQ with all active members a perfect ending to a year full of projects, deadlines, and memories.
More Than Just Content
Beyond the blogs, videos, and TikToks, our committee became known for a few other things as well. We spent many Monday evenings at Jesper’s place, survived on pasta dinners and meal kits, and accepted that Sanne would almost always arrive slightly too late.
At the same time, we learned an incredible amount. Video editing took much more time than we initially expected, but throughout the year we improved significantly. We also learned how to work with AI tools, create engaging social media content, and collaborate creatively under pressure.
Most importantly, we realised how much appreciation there was from other committees and MARUG members for the work we delivered throughout the year.
Even if we never became “Committee of the Month”.
Looking Back at an Unforgettable Year
Looking back, our year as the DMT Team was filled with creativity, deadlines, laughter, and growth. We entered the committee not fully knowing what to expect, but left with new skills, stronger friendships, and countless memories.
From filming TikToks in the middle of Groningen to editing videos late at night, every project contributed to making this year unforgettable. The DMT Team may have spent most of its time behind the camera, but the experiences we gained will definitely stay with us long after MARUG.