Mind over Marketing

Are you fascinated by the powerful psychological forces that shape what, why, and how consumers commit to a brand?

The MARUG, in collaboration with the Psychology Association VIP, invites you to dive deep into the ultimate intersection of marketing and behavioral science at "Mind over Marketing." This is your essential opportunity to understand the hidden mechanisms behind strategies that truly build lasting loyalty and drive customer action.

The theme of the evening is Decoding Commitment, and we are thrilled to host two speakers who are masters at uncovering and leveraging human behavior on Thursday, November 27th.

Joining us is Martijn Schaap, a recognized senior consultant and founder known for helping organizations achieve extraordinary success by focusing on intrinsic motivation and unconscious beliefs. Drawing from neuro-sciences and behavioral economics, Martijn will share how marketing and sales professionals can generate better results by truly understanding what moves people at a foundational psychological level.

He will be joined by Bas Erlings, the former campaign strategist at the VVD, who is behind several of their successful political victories. He is also the author of the Dutch bestseller, Het Spel van de Populist (The Populist's Game). As an authority on behavioral psychology and political strategy, Bas analyzes how the same psychological principles used to manipulate political commitment, such as tapping into human instincts and core needs, can be applied, for better or worse, to commercial marketing to gain massive traction and loyalty.

Do not miss this event to learn how to move beyond superficial tactics and tap into the core psychological triggers that fuel consumer commitment. Understanding these principles is essential for any future marketer or business professional.