The MARUG Marketing Data Science Event gives students a good insight into marketing data science in practice. The event is organised by the board and the Master Marketing Team and is directed towards MSc Marketing Analytics and Data Science students. The event presents a great opportunity to meet interesting companies. The companies will present who they are, what they are doing and how they are working with big data. On top of that they organise challenging workshops in which the students will be working with data. After the workshops there will be a social and for those invited based on CV there will be a recruitment dinner with the participating companies as well.
The last Marketing Data Science Event took place on the 23rd of February 2023. It was the perfect opportunity to gain practical insight into working with marketing data science through talks and workshops carried out by experts in the field. The guest were from:
- Bol.com, the biggest online retailer in the Netherlands, with over 4.3 billion euros in revenue in 2020.
- Harvest Digital, An award-winning digital agency formed in 2016, which combines IT and Marketing solutions to optimize the customer experience. To achieve the best results, Harvest consists of different expertise: Business & Experience, IT & Technology and Marketing.
