The MARUG Marketing Conference is the biggest student marketing event of the Netherlands and attracts around 500 participants each year including students, academics, alumni and business participants. This year, the 34th edition will take place. During this one-day event, students and companies with a passion for marketing will come together to exchange ideas and interesting matters related to marketing and the theme of the day.
During this day, there will be speakers from different companies who will share their knowledge about marketing and how they apply marketing in their organisation. In the afternoon there will be different workshops and master classes all related to the theme of the day, where you can get in touch with many different companies. Furthermore, there are several recruitment opportunities in the form of lunch or business dates to connect students with companies. And ofcourse there will be plenty of time to have a drink, talk to speakers or recruiters and have fun with entertaining activities during the breaks. It promises to be a very interesting and above all inspiring day!
The next edition of the MARUG Marketing Conference will be held on Tuesday the 14th of March 2023 and will be conducted in English. Visit the MARUG Conference website to keep up to date with the MARUG Conference.
The theme of this year’s conference was “The power of Human Connection - getting attention by giving attention”. We live within a tsunami of non-stop advertising, where more content is published each day than there are humans alive to consume it.Therefore, human-centred marketing has become more important now than ever before. On this day, multiple companies talked about how they apply human-centred marketing in their company.
Ozcan Akyol was the chairman of the day. With his humour, knowledge and ability to ask sharp questions, he created an open and interactive discussion throughout the day. Furthermore, interesting companies came to talk; L’Oreal was the main partner and together with Steltz, Amnesty International, and Jelle Bouma they presented useful insights on this theme.